Outcome plans
How far do
you want to grow?
Each plan is defined by the business outcome it targets, not by a feature count. Scope and price are agreed in writing after the audit, because the right starting point depends on what already works.
Build visibility
Get found.
Build the foundation.
Best for businesses that need stronger foundations and better local search visibility.
What it can include
- Conversion website or website foundation
- Technical SEO
- Local SEO foundation
- Keyword and intent map
- Core service architecture
- Google Business Profile optimization
- Core schema
- Analytics and Search Console
- Conversion tracking
Client outcome
A professional search and conversion foundation you own.
Primarily an upfront build, with optional ongoing care.
Build preference
Get chosen.
Turn visibility into preference.
For businesses ready to improve visibility, trust, content, and conversion together.
What it can include
- Everything in Found
- Ongoing local SEO
- AI search readiness
- Content and service page expansion
- FAQ strategy
- Schema and entity development
- Conversion optimization
- Review strategy and monitoring
- Competitor visibility monitoring
- Monthly reporting
Client outcome
Visibility, trust, and conversion improving together, month over month.
Recommended flagship recurring plan.
Build market authority
Dominate locally.
Build local market authority.
For businesses pursuing aggressive long-term local visibility and reputation growth.
What it can include
- Everything in Chosen
- Advanced content program
- Reputation management
- Review automation
- CRM integration and lead follow-up
- Competitive intelligence
- Multi-location support where needed
- Conversion testing
- Monthly growth strategy
- Advanced attribution
- Priority implementation
Client outcome
A compounding local customer acquisition system.
For businesses treating local growth as a primary channel.
No fake discounts, no countdown timers, and no guaranteed rankings. You get a written scope and price before anything starts.
Side by side
What changes between plans
Read this as depth, not as a checklist race. Every plan works on the same journey — later plans go further and keep going.
| Area | Found | Chosen | Dominate |
|---|---|---|---|
| Website | Conversion foundation | Expanded service pages | Ongoing iteration |
| Local SEO | Setup | Deeper, ongoing | Competitive program |
| Google Business Profile | Optimization | Ongoing management | Ongoing + monitoring |
| Tracking | Core events | Lead source reporting | Advanced reporting |
| Content | Core pages | Structured service content | Continuous expansion |
| Schema | Foundational | Entity clarity | Ongoing refinement |
| FAQ strategy | — | Included | Included |
| AI search readiness | — | Included | Ongoing |
| Conversion optimization | Foundational | Included | Testing program |
| Ongoing optimization | — | Included | Strategic, monthly |
| Review requests | — | Supported | Managed |
| Review responses | — | Guidance | Supported |
| Reputation dashboard | — | Reporting | Monitoring |
| CRM & lead follow-up | — | Add-on | Included |
| Multi-location support | — | Add-on | Where needed |
| Growth planning | — | Quarterly | Monthly |
Honest fit
Locora may not be for every business
Good fit
- Businesses that depend on local demand
- Businesses that value long-term growth
- Businesses willing to improve the entire customer journey
- Businesses that want marketing they can measure
Less ideal
- Businesses looking for guaranteed overnight rankings
- Businesses only seeking the cheapest possible website
- Businesses unwilling to keep information and customer experience accurate
Add-ons
Extras added only when they earn their place
Available alongside any plan. We won't recommend one because it makes the invoice bigger.
- CRM implementation
- Missed-call automation
- Paid search
- Additional locations
- Additional websites
- Landing pages
- Email and SMS
- Advanced content
- Photography and video
- Call tracking
- Custom integrations
How delivery works
Every service runs the same way
Diagnose, build, launch, optimize, measure — with an owner, a cadence, and a quality standard behind each step.
01
Diagnose
Baseline the current search-to-customer journey and find where it breaks.
02
Build
Implement the highest-impact fixes to a defined quality standard.
03
Launch
Put the improved system live with tracking verified first.
04
Optimize
Iterate on what the data shows, on a set cadence.
05
Measure
Report what happened, why, what changed, and what's next.
Growing the engagement
When adding a service actually makes sense
Accounts should expand because a specific part of the system became the bottleneck — nothing else.
| When this is working | Next lever | Trigger |
|---|---|---|
| Website | Local SEO | The site converts, but too few people see it. |
| Local SEO | Google Business Profile | Organic improves while the map pack lags. |
| Google Business Profile | Reputation | Visibility is there, but the rating loses the click. |
| Traffic | Conversion Optimization | Visits grow and contacts don't. |
| Leads | CRM & Follow-Up | Leads arrive and quietly go cold. |
| Single location | Multi-Location Growth | A second or third market opens. |
| Search growth | Content & Authority | Demand exists beyond your current pages. |
| Strong organic | Paid Search | Unit economics justify buying extra demand. |
Free Local Growth Audit
Where are you
losing customers?
We'll look at the path from local search to your website and identify the biggest opportunities across visibility, trust, conversion, and reputation.
No pressure. No generic 50-page SEO report.