Tracking & Insights
Stop guessing
what marketing works.
Traffic reports make everyone feel busy. Lead reports tell you what to do next.
Calls
For most local businesses the call is the conversion. We make sure calls are counted, attributed to a source where possible, and reviewed alongside everything else.
Forms and quote requests
Every submission tagged with the page it came from and the campaign that produced it, so you can tell which content actually generates work.
Bookings, reservations, and orders
Where you use a booking or ordering tool, we connect the completion event so third-party flows don't become a black hole.
Search performance
Which queries you appear for, which ones you get clicked for, and which pages carry them. This is where content decisions come from.
Google Business Profile actions
Calls, direction requests, and website clicks from the profile, tracked over time — often the fastest-moving numbers in local work.
Local visibility and conversion rate
Visibility tells you whether you're in the running. Conversion rate tells you whether being there is worth anything.
Review growth
Volume, recency, and rating trend, reported next to visibility so you can see reputation feeding back into discovery.
Monthly reporting
A short report that answers three questions: what changed, why we think it changed, and what we're doing next. No 50-page exports.
What the work covers
- Calls
- Forms
- Bookings
- Traffic
- Ranking visibility
- Search performance
- Lead sources
- Review growth
Questions
Before you start
- Do I need extra tools?
- Usually less than you'd expect. Analytics, Search Console, your profile insights, and call tracking cover most local businesses.
- Who owns the accounts?
- You do. We work inside your accounts so you keep the history if we ever part ways.
- Is tracking privacy-compliant?
- We use standard analytics configured to collect what's needed for measurement, and we document what's collected in your privacy policy.
- Can you report on ROI?
- We can report lead volume and source honestly. Full revenue attribution requires data from your side, and we'll tell you what's needed.
Free Local Growth Audit
Where are you
losing customers?
We'll look at the path from local search to your website and identify the biggest opportunities across visibility, trust, conversion, and reputation.
No pressure. No generic 50-page SEO report.