Google Business Profile
Your Google profile
is a second homepage.
For many local customers, the profile may be one of the first major interactions they have with your business — sometimes the only one before they call.
Profile completeness
Every empty field is a question a customer has to answer somewhere else — often on a competitor's profile. We work through the profile field by field and keep it that way.
Categories
Your primary category shapes which searches you're eligible for more than almost anything else you control. We choose it deliberately and add secondary categories only for services you truly offer.
Services
Services listed in customer language, matched to the pages on your site, so the profile and the website reinforce the same story.
Photos
Real, current photos of your premises, team, and work. Stock imagery reads as a business that has something to hide.
Reviews
Review volume, recency, and responses all show on the profile. We connect this to your reputation work rather than treating it as decoration.
Posts and Q&A
Posts where you genuinely have something to say — offers, changes, seasonal notes. For Q&A, we seed and answer the questions your team already fields daily.
Information consistency
Name, address, phone, hours, and holiday hours kept accurate and consistent across the places customers check. This is the most common fixable local problem we find.
Tracking profile actions
Calls, direction requests, website clicks, and messages, reviewed over time so profile work is judged on behavior rather than feel.
What the work covers
- Profile completeness
- Categories
- Services
- Photos
- Business information accuracy
- Posts where appropriate
- Q&A strategy
- Tracking of profile actions
- Ongoing optimization
Questions
Before you start
- Is Locora affiliated with Google?
- No. Locora is an independent agency, not affiliated with, endorsed by, or certified by Google.
- Do you need access to my profile?
- Yes — manager access is enough. Ownership stays with you.
- My profile is suspended. Can you help?
- We can review the likely causes and help prepare a reinstatement request. Outcomes are decided by Google, not by us.
- Do posts help rankings?
- Treat posts as communication, not a ranking lever. They earn attention from people already looking at your profile.
Free Local Growth Audit
Where are you
losing customers?
We'll look at the path from local search to your website and identify the biggest opportunities across visibility, trust, conversion, and reputation.
No pressure. No generic 50-page SEO report.