Our Work

Sites we've built,
live and in the wild.

Restaurants, acquisitions, consumer brands, and digital products. Different industries, same job: understand what the customer was looking for, then make the decision easy.

Selected projects

Every project starts with the decision the customer is making.

For each one: what the business needed, what we built, and the goals the site is designed to move.

Private internal platform
Sidework logo, a project built by LOCORA
Restaurants & hospitalityChicago, IL

Sidework

Private internal platform

Naming, logo, brand, and build for a restaurant group's private employee hub — schedule, training, onboarding, SOPs, announcements, policies, and menu knowledge inside a playful retro desktop that also works on a phone.

What they were looking for

A Chicago restaurant group whose team information lived in group chats, printouts, and binders. New hires had nowhere single to learn the job, and managers repeated the same answers every shift. They wanted it to feel fun to open — a Windows XP style desktop, not another boring work portal.

What we built

We created the Sidework name, logo, and brand, then built it as its own internal product: a retro desktop home screen with icons, windows, and a taskbar that collapses into a clean mobile layout — plus private sign-in for approved staff only, training and SOP libraries, announcements, and forms, kept separate from the customer-facing restaurant site.

Goals

  • Give staff one place for every work answer
  • Make onboarding and training repeatable
  • Make a work tool people actually enjoy opening
  • Cut the questions managers answer twice a day
  • Branding, naming, and logo design
  • Retro desktop interface, mobile optimized
  • Private employee access
  • Training, SOPs, announcements, and forms

Not publicly viewable at the client's request — staff-only access.

Restaurants & hospitalityMadison, WI

Taj Indian Cuisine & Bar

eattaj.com

An Indian restaurant and bar site built around the way people decide where to eat: menu first, then location, hours, and a fast path to ordering, takeout, delivery, or a table.

What they were looking for

A restaurant that people already searched for by name, but whose menu, hours, and ordering options were hard to find on a phone in the few seconds before someone picks a different place.

What we built

We led with the menu, put location, hours, and phone one tap away, and gave ordering, takeout, delivery, and reservations their own obvious buttons — then structured the pages around Madison Indian-restaurant searches.

Goals

  • Be found for Indian food in Madison
  • Get the menu read in seconds on mobile
  • Turn a visit into an order or a table
  • Menu-led structure
  • Local search for a Madison restaurant
  • Order and reservation paths
  • Mobile-first layout
Visit the live site
Business acquisitionsWisconsin

Northland Retail Acquisitions

northlandretailacquisitions.com

A private buyer of gas stations, convenience stores, and liquor stores across Madison, Dane County, Janesville, Rock County, and the rest of Wisconsin — built to open a confidential conversation with owners thinking about selling.

What they were looking for

A credible home for a sensitive offer. Owners quietly weighing a sale needed to see who the buyer is, what types of businesses they buy, and where — without feeling marketed to or exposed.

What we built

One clear offer on every page, a discreet inquiry form that promises confidentiality up front, and county- and city-level pages so an owner in Janesville or Dane County lands on wording that matches their own search.

Goals

  • Reach owners searching about selling
  • Establish trust before first contact
  • Generate confidential seller inquiries
  • Single clear offer
  • Confidential inquiry flow
  • County and city coverage pages
  • Trust-led messaging
Visit the live site
Beverage & consumer packaged goodsDirect-to-consumer

FROSTLYTE

getfrostlyte.com

A pre-launch brand site for soft, spoonable electrolyte ice — "Hydration, frozen." Built to explain an entirely new format in one screen and turn interest into early-access signups before the product ships.

What they were looking for

A product nobody has seen before, launching in 2026 with no name recognition. Visitors had to grasp that this is electrolyte ice you spoon rather than a drink, and there was no store to send them to yet.

What we built

We led with the format in plain language, put the numbers that matter — 1,100+ mg electrolytes, 15 calories, zero added sugar — right under the headline, gave all six flavors a color-coded lineup, and made early access the single call-to-action across the whole site.

Goals

  • Make a brand-new format instantly understandable
  • Build an early-access list before launch
  • Establish a distinctive brand look
  • New-format explanation
  • Early-access capture
  • Flavor lineup and brand identity
  • Pre-launch site ready to become a store
Visit the live site
Digital products & softwareOnline

GetProtocolist

getprotocolist.com

A digital product brand around AI protocols — structured operating frameworks for business work — presented so a visitor understands the idea, the use cases, and the offer without a demo call.

What they were looking for

An unfamiliar idea to sell. Visitors had to grasp what an AI protocol is, why it beats ad-hoc prompting, and what they get — all before anyone would pay.

What we built

We opened with the idea in plain language, organised the page by use case so people self-identify, and made buying self-serve with a lead-capture path for anyone not ready yet.

Goals

  • Make a new concept instantly clear
  • Sell without a demo call
  • Capture leads who aren't ready yet
  • Concept explained fast
  • Use-case structure
  • Self-serve buying path
  • Content and lead capture
Visit the live site

How we talk about work

Live sites, not invented numbers.

These are real projects you can open and judge for yourself. We don't publish percentage lifts or revenue claims we can't evidence — when a client agrees to share measured results, we'll publish them with the starting position and the time period.

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We'll look at the path from local search to your website and identify the biggest opportunities across visibility, trust, conversion, and reputation.

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